Sunday, February 08, 2009

Friendster's Asia run

Friendster, the social network we Indians don't really care about turns out to be the most used social networking site in the rest of Asia. While the world raves about Facebook and the yuppie crowd in India cries Orkut, Friendster has beaten every other social network into garnering the largest market in Asia. Considering the fact that this is also the highest growth market, the future looks good.

To focus all the more on Asia, the company recently relocated to Australia and opened new offices in other parts including Singapore.

More interestingly, here are some important statistics on their success in Asia:

1. #1 social network in Asia, with over 75 million registered users from Asia

2. In Asia, it has more monthly unique visitors than any other social network.

3. Top 20 global website in the world in terms of traffic, serving over 19 billion page views a month

4. Leader in "user engagement" among the top five global social networks, with users spending an average of 190 minutes per visitor per month

5. Loyal and growing user base throughout Asia in the following top 10 countries for Friendster: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, the Philippines, Singapore and South Korea.

This clearly is one of the top web properties to watch out for in the days that come.

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